Dona Pantanal Fashion Show
Remember we said once that the Hands On was divided into three areas: cultural, economic and environmental. Well, we already had as Naval Bakery Tyre was a success. And now is the time to talk about the Vila Pantanal.
The axis socioeconomic there paid off with the good. In the search for talent in the community, the Warriors find some stories of women who were beautiful craft pieces, but they do not even know. That was when she had an idea and asks: Will rolls to unite these seamstresses and create an association?
Then the team responsible for the socioeconomic axis met with this group of women and proposed a challenge: to join forces and create a brand, an association strong enough to promote income generation and transformation of village women Pantanal. And so was born the brand Dona Pantanal. Easy, right? No.
During the five days of Hands On they met with the help of the warriors, who thought together on everything from the logo to choose until which products could be marketed. And on the last day of collective effort could literally watch the result. To celebrate all the changes, the Pantanetes – as they are affectionately called by warriors – prepared with a parade that was produced in the workshops and filled with pride to the community and particularly the warriors.
We prepared a video of the parade. Check out:
